lunes, septiembre 02, 2013

BOOK REVIEW: ‘Conscious Capitalism’ - Washington Times



BOOK REVIEW: ‘Conscious Capitalism’ - Washington Times:


"What do Starbucks, Nordstrom, Southwest Airlines, Amazon.com, UPS, Whole Foods Market and Costco have in common? They all practice “conscious capitalism.”

“Conscious capitalism is an evolving paradigm for business that simultaneously creates multiple kinds of value and well-being for all stakeholders: financial, intellectual, physical, ecological, social, cultural, emotional, ethical and even spiritual. This new operating system for business is in far greater harmony with the ethos of our times and the essence of our evolving beings,” according to John Mackey, co-CEO of Whole Foods Market, and Raj Sisodia, marketing professor at Bentley University, in their book, “Conscious Capitalism: Liberating the Heroic Spirit of Business.”"

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